Monthly Archives: May 2017

Before I get to my Sprout Living Epic Protein Powder review, I want to point out one thing.

If you’ve read any of my reviews, you know I’m not a fan of big brands like Herbalife, PlantFusion, Garden of Life … pretty much every large protein powder company on the market.

I have even received letters from the legal teams of two major protein powder corporations to cease and desist.

Why?

Because most of them use junk ingredients, and I’m not afraid to call them out on it.

I base my protein powder reviews on two objective criteria: the ingredients and nutrition facts label.

And if you look at the ingredients and nutrition facts label for every single one of those companies above, you’ll see they use gut-disrupting additives, emulsifiers, “flavors,” and/or sugars.

Yet they market their products as “natural,” “clean,” etc.

And it works … ‘cuz people buy lots of their products.

However …

Sprout Living is one of two companies (out of hundreds) whose protein powders I actually really like, aside from Pure Food. 

In this review, I’ll tell you what I like about this company and its products and a couple things I don’t love after doing an in-depth analysis of its nutrition facts and ingredients lists.

Let’s get into it …

Who Is Sprout Living?

Sprout Living was started by a couple of brothers who have a similar mission to me (bonus points for that).

They sell vegan / plant based protein powders and superfood mixes like broccoli and kale sprout mix and coconut water mixes.

They are one of the few protein companies (along with Pure Food) to use no gums, “flavoring”, fillers or additives

Now, as I mentioned above, the way I do my reviews is by analyzing the Ingredients and Nutrition Facts. 

Let’s take a look at them for each of Sprout Living’s products …

Epic Protein Ingredients and Nutrition Facts

Sprout Living Epic Protein is available in the following flavors:

• Vanilla Lucuma
• Chocolate Maca
• Green Kingdom
• Unflavored
• Mindful Matcha
• Pro Collagen
• Real Sport
• Complete Coffee

Pros:

• Awesome multi-source organic plant protein blend
• Good source of dietary fiber
• Functional superfood ingredients

Cons:

There’s really just one big negative about Epic Protein for me: the added sugar.

Now granted, they use coconut sugar, which is a better sweetener than most because it’s lower on the glycemic index (GI).

However, all of the Epic Protein products except unflavored have 3-4 grams of added sugar:

3-4 grams may not seem like a lot, but when you consider that most people should not be eating more than 30-40 grams of added sugar per day, then you realize that each shake has 10% of your daily sugar intake. Not terrible, but for me personally, I look for health and wellness supplements without added sugar.

The Unflavored version of Epic Protein gets my full stamp of approval:

Simple Protein Ingredients and Nutrition Facts

Sprout Living all makes a line of products called Simple Protein Powders. They are available in these flavors:

• Pumpkin seed
• Pea
• Sunflower
• Watermelon seed

Here’s how Sprout describes their Simple Protein Powder:

Crafted for the purists at heart, Simple Protein is our line of 100% single ingredient protein powders made from unique whole food ingredients that contain high quality, ultra-clean, hypoallergenic and bioavailable protein as well as other inherent nutritional benefits.

Normally by this point in the review, I’d be pointing out all the red flags (see my Shakeology review for a good example).

But Sprout Living uses only clean, natural, real food ingredients (just like we do).

You won’t see any flavors, gums, fillers, additives, or added sugars that the big guys all use.

And at a price point of $.06/gram, the price is on par with other (alleged) premium powders on the market.

Sprout Living Protein Powders: The Final Verdict

Sprout Living, and particularly their Epic Protein Unflavored and Simple Proteins, is one of the VERY RARE protein powders I recommend other than my own.

I do think there’s a bit too much sugar for my liking in some of the Epic Protein products but I understand that products that taste good sell more.

*P.S. A few of you have asked me why I would recommend a competitor’s product. The reason is simple: If you decide Pure Food isn’t for you, that’s fine … but I’d much rather help people discover other good products from small businesses like Sprout Living than buy the junk that Orgain, Vega, PlantFusion, Arbonne, and all the other guys sell.

Skoop is the brain child of James Rouse, a naturopathic doctor, and friends Greg Stroh and Alex Bogusky, a former partner with advertising agency Crispin Porter + Bogusky.

They sell several cleverly-named products:

• A-Game Greens Blend
• Endurance Beet Blend
• Super Skoop Breakfast Protein
• B-Strong Plant-Based Protein
• Sleep Protein

While I admire their marketing and positioning as a former ad agency copywriter myself, I do have some concerns about what’s actually in their protein powders, in particular.

You’re about to find out why.

I’ve broken this review into two versions: a quick-and-dirty version for those who have a short attention span like me, and the full version.

Skoop Protein Powder Review (Short Version)

First, let’s talk about what I like about Skoop …

• Two of Skoop’s protein powders (Breakfast Protein and Plant-based Protein) have 100% organic ingredients.
• They contribute 3 percent of every purchase to Project Produce, an initiative they co-founded to help kids eat more fruits and veggies. Very cool.
• Their marketing materials that come with the product are pretty awesome (yes, I order all my competitors products).

Now, onto what I don’t like …

In case you haven’t read any of my other reviews, I evaluate protein powders based on health and nutrition.

The way I do this is by analyzing the only objective information you will see on any packaged food:

1. The Ingredients
2. The Nutrition Facts

Skoop’s ingredients and nutrition facts information for their three protein powders reveal some concerns that I flagged in red:

	B-Strong Plant Based Protein Organic Formula	Super Skoop All-In-One Breakfast Protein	Skoop Sleep Protein Powder
Calories	100	150	90
Grams of Protein	16	20	8
Protein Source(s)	Organic pea protein concentrate, organic flax seed, organic rice protein concentrate	Organic pea protein, organic rice protein, organic hemp protein	Organic pea protein, organic rice protein
Grams of Sugar	3	1	4
Free of “Natural” Flavors	No	No	No
Free of Gums & Thickeners	Yes	No	No
Organic	Yes	Yes	No
Vegan	Yes	Yes	Yes
Cost Per Gram	$.08	$.12	$.09

So that’s the short and sweet version. Now let’s break down exactly why I flagged these …

Skoop Protein Powder Review (Full Version)

When reviewing Skoop’s nutrition facts labels and ingredients lists, a few things really stood out:

1. Sugar Content in B-Strong and Sleep Protein Powder

Skoop adds 3 grams of sugar to B-Strong and 4 grams of sugar to its Sleep formula, which is puzzling. The last thing you want to do before bed is eat sugary foods/drinks because they raise your blood sugar, which can block your body’s ability to burn fat (among other health concerns).

Skoop uses coconut sugar in both of these products, which I’d classify as “slightly less bad” than table sugar or HFCS.

Sugar is sugar, folks. Just because it comes from coconuts doesn’t magically make it good for you.

2. “Natural flavors

The Environmental Working Group (EWG) says “natural” flavors are “Unspecified mixtures of as many as 100 flavoring substances and solvents, emulsifiers, and preservatives.”

These flavors are now the 4th most common ingredient on food labels (behind water, sugar, and salt).

You know why?

Because food companies don’t have to disclose what’s in them (and none of them do … trust me, I’ve asked).

So they exploit this loophole for all its worth.

Long story short:

Natural flavors aren’t so natural.

Skoop B-Strong’s second ingredient is vanilla flavor. That means this mystery ingredient loaded with cheap fillers and additives comprises a healthy percentage of the powder you’re ingesting.

To learn more, check out my report, “What Are Natural Flavors?“.

3. Gums, fillers, and thickeners

Here’s the problem with gums: they disrupt sensitive guts and may cause nausea, abdominal bloating and excessive gas.

All-In-One has acacia gum and Sleep has gum arabic, xanthan gum, and guar gum.

Between the sugar and gums, I don’t know how anyone is sleeping well taking this product (it’s gotta be the L-Tryptophan they add … the same chemical that makes you tired when you eat certain foods, like turkey at Thanksgiving for all you carnivores).

4. Cost

I calculate cost per gram because it takes into account different serving sizes of protein powders.

Skoop is really dang expensive!

All-in-One Breakfast protein has the steepest price point of $.11/gram, followed by Sleep Protein at $.09/gram and B-Strong at $.08/gram. To be fair, Skoop does offer a subscription option on its site where you can save 15%.

Here’s a look at the complete nutrition facts and ingredients for each Skoop protein powder:

Product	B-Strong Plant Based Protein Nutrition Facts and Ingredients	Super Skoop All-In-One Breakfast Protein Nutrition Facts and Ingredients	Skoop Sleep Protein Nutrition Facts and Ingredients
Nutrition Facts / Ingredients (click/tap to enlarge)

Skoop Reviews: The Final Verdict

Great marketing.

Clever positioning.

Not the best ingredients and nutrition profiles.

Too much sugar, too many gums, flavors, and other cheap fillers. At that price point, I would expect more.