I didn’t start Pure Food in a brilliant flash of insight. It actually began in 2014 as a pretty crappy idea (a “spice of the month club”). Fortunately, after 3-4 “pivots” (the oft-overused business term), I decided to create my own protein powder–one without the fillers, “natural” flavors, sweeteners, and other junk ingredients from China everyone else was using.

pure food product label
Original product label sketch.

In August, 2015, I launched our first product, Pure Food Cacao Protein Powder. I filled, sealed, and packed the first 500 bags in our basement (took me almost a month). Then came the second one, Pure Food Vanilla Protein Powder in January, 2016.

Today, as a small, family-owned business trying to compete with mega corporations who put profits over health, we believe what wins hearts and minds is when products (and the people behind them) are REAL.

That’s why all Pure Food products are made from real, organic, plant-based food instead of chemicals and junk your body (and our planet) doesn’t need.

We use a powerful blend of proven, antioxidant-rich, superfood ingredients that support GI health and immunity.

We source our NSF-certified products from the U.S. and Canada (not China like everyone else) and produce them in a GMP-certified, FDA-approved facility here in the USA.

And since day 1, we’ve donated 5 meals to Feeding America’s Detroit-based chapter, Forgotten Harvest for every order we get (over 70,000 meals donated to date!).

Because we believe all businesses should give back to their communities.

If you have questions, reach out to me personally at the email address below.

I invite you to try our products and see for yourself how much better you can feel.

Thanks for taking the time to read our story. I hope you give us a chance to become part of yours.

-Scott Christ

Founder, Pure Food