I didn’t start Pure Food in a brilliant flash of insight. It actually began in 2014 as a pretty crappy idea (a “spice of the month club”). Fortunately, I wasn’t too proud to share my idea with a group of people much smarter than me and they told me in so many words that I needed to either re-focus or keep my day job.
After 3-4 “pivots” (the oft-overused business term), I decided to create my own protein powder–one without the fillers, “natural” flavors, sweeteners, and other junk ingredient from China everyone was using.
I spent the next 6 months testing different ingredients, vetting suppliers, and analyzing unique combinations of real, superfood ingredients.
In August, 2015, I launched our first product, Pure Food Cacao Protein Powder. I filled, sealed, and packed the first 500 bags myself (took me almost a month). Then came the second one, Pure Food Vanilla Protein Powder in January, 2016.
My Crash and Burn
Amidst all this craziness, I was still working full-time at my “real job” in downtown Detroit. I’d be gone from 7 a.m. until 7 p.m. most days and would come home (exhausted), cook dinner and put my toddler son to bed, and then work on Pure Food on nights and weekends.
Shortly thereafter, I started experiencing some major health issues–debilitating fatigue, extreme joint pain, GI problems, weight loss, etc.
Two years later, after seeing several specialists, I was finally diagnosed with an autoimmune condition called reactive arthritis. It was triggered by a foodborne pathogen (I got salmonella poisoning from a jar of almond butter!).
A New Life
I started eating way more fruits, vegetables, and other plant-based foods and eliminating foods and drinks that my body wasn’t tolerating anymore after I got sick (dairy, corn, alcohol). I always knew from my research that a plant-based diet of real, unprocessed foods was the healthiest way to eat … and I really started to feel the effect of these life-altering foods.
And eating better, along with exercising consistently and using Pure Food supplements helped me take control of my health again.
There’s a reason I’m sharing all this with you:
As a small, family-owned business trying to compete with mega corporations who put profits over health, we believe what wins hearts and minds is when products (and the people behind them) are REAL.
That’s why all Pure Food products are made from real, organic, plant-based food instead of chemicals and junk your body (and our planet) doesn’t need.
We use a powerful blend of proven, antioxidant-rich, superfood ingredients that support GI health and immunity.
We source our NSF-certified products from the U.S. and Canada (not China like everyone else) and produce them in a GMP-certified, FDA-approved facility here in the USA.
And since day 1, we’ve donated 5 meals to Feeding America’s Detroit-based chapter, Forgotten Harvest for every order we get (over 70,000 meals donated to date!).
Because we believe all businesses should give back to their communities.
If you have questions, reach out to me personally at the email address below.
I invite you to try our products and see for yourself how much better you can feel.
Thanks for taking the time to read my story. I hope you give us a chance to become part of yours.
Founder, Pure Food