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Announcement
Introducing Pure Food 2.0!
If you’ve read any of my emails or blog posts, you know that honesty, integrity, and improvement are the foundation upon which I built my small business.
I love the ingredients in Pure Food and I know my customers do too … but the taste left something to the imagination.
For Pure Food Cacao Protein, my biggest challenge was inconsistency. I realized this was due to oxidation of the coconut milk powder, which was reacting with the brown rice and changing the flavor over time. The product was never unsafe for consumption (my manufacturer has rigorous testing protocols before and after production). But it just didn’t taste that good after a few months on the shelf. This was unacceptable.
Pure Food Vanilla Protein wasn’t very “vanilla-y”. And many customers weren’t crazy about the smell and aftertaste. But vanilla bean powder is sooo expensive … like $200/lb expensive … so I couldn’t afford to use that much of it.
Long story short, I’ve spent the last year trying to figure out how to make both Pure Food flavors taste better without compromising the integrity of the ingredients.
I finally figured it out …
The changes are subtle. In fact, the nutrition facts label and ingredient lists don’t look much different.
And that’s deliberate.
Obviously one of the most important things to me is I want the people who currently use and love my product to still love it.
So don’t panic … Pure Food is still real food!
I never have, and never will compromise on that promise.
But it tastes much better now, and that’s mainly because I found a small U.S. company that sells an amazing all-natural organic vanilla powder and it made a huge difference in the flavor. Such a difference, in fact, that I decided to put it in both Pure Food products.
Here’s a look at the updated ingredient lists, along with exactly what’s changing in each formula:
| Old Pure Food Vanilla Ingredients List: Organic brown rice protein, organic pea protein, organic hemp protein, organic mesquite, organic lucuma, organic vanilla, organic stevia leaf, GanedenBC30 probiotic | Old Pure Food Cacao Ingredients List: Organic brown rice protein, organic pea protein, organic hemp protein, organic cacao, organic mesquite, organic coconut milk powder, organic stevia leaf, GanedenBC30 probiotic |
| New Pure Food Vanilla Ingredients List: Organic pea protein, organic brown rice protein, organic hemp protein, organic vanilla, organic lucuma, organic mesquite, organic stevia leaf, GanedenBC30 probiotic | New Pure Food Cacao Ingredients List: Organic pea protein, organic brown rice protein, organic hemp protein, organic cacao, organic mesquite, organic vanilla, organic stevia leaf, GanedenBC30 probiotic |
| What Changed and Why: 1. Improved protein blend so it’s more bioavailable + safer. More pea and less rice protein = lower in heavy metals w/ same nutritional benefits and a better BCAA profile. 2. Added new organic vanilla bean powder. Dramatically improved flavor. Increased magnesium levels. | What Changed and Why: 1. Improved protein blend so it’s more bioavailable + safer. More pea and less rice protein = lower in heavy metals w/ same nutritional benefits and a better BCAA profile. 2. Added new organic vanilla bean powder. Dramatically improved flavor. Increased magnesium levels. 3. Removed coconut milk. This ingredient was causing major flavor inconsistencies. Plus, I could no longer find a supplier that didn’t use corn-based maltodextrin. |
| New Pure Food Vanilla Nutrition Label:
| New Pure Food Cacao Nutrition Label:
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I’m confident you will love it. And if not, I offer a money-back guarantee. So give new Pure Food a whirl, because you have nothing to lose!
If you have questions, concerns, or comments, just leave a comment or email me at Scott@purefoodcompany.com.
Would you consider an unsweetened option. All these mixes are too sweet and stevia aftertaste is intolerable.
We don’t use a lot of stevia at all. It’s definitely not as sweet as others on the market and that’s deliberate.
Thanks Tina, so happy to hear this!