Purely Inspired is a nutritional supplement company owned by Iovate, the corporation behind popular meathead brands MuscleTech and Six Star supplements.
In my younger days, I used to use both because a) I was a wanna-be meathead and b) they were cheap.
Now that I’m older and wiser (at least that’s what I tell myself), I wouldn’t touch any Purely Inspired products, especially their protein powders.
In this review, I will reveal why.
Click here to get instant access to my FREE Google spreadsheet comparing 20+ of the best plant protein powders by ingredients, nutrition, and cost.
Purely Inspired Protein Powders are sold at these stores:
Hats off to them for their retail success.
Now, if you’re a consumer this should raise some flags.
Here’s why … in order for your product to be “retail ready,” these large brick-and-mortar retailers and pharmacies expect companies to sell them their products at a 50-60% markdown.
Anyways, the reason I bring this is up is this:
Most of the products you see at the retailers I mentioned are forced to compromise on ingredients in order to get their margins down low enough to make a profit.
That’s why all these products have mysterious fillers, gums, thickeners, and other additives … because they’re cheap.
I learned all about this while building Pure Food. If I sold them my product at $17-20/bag, as they demanded, I would lose money. Since I refused to compromise my ingredients … I stopped talking to most of them.
Anyways, enough of my little tangent … let’s get on with the review!
Purely Inspired Protein Powder Reviews
Purely Inspired sells weight loss supplements and protein powders. My reviews will focus on the latter.
They offer two types of protein powder:
- Organic Protein (Plant-Based)
- Organic Whey Protein & Greens.
I evaluate protein powders based on what’s in them … not how they taste.
The way I do this is by analyzing the only objective information you’ll find on the food label:
- The Ingredients
- The Nutrition Facts
So first, here’s a look at the complete nutrition facts and ingredients for each of Purely Inspired’s protein powders:
Purely Inspired Nutrition Facts and Ingredients
Plant-based Protein Powder
Whey Protein and Greens
These nutrition/ingredients labels reveal some major concerns … I’ve highlighted the biggest ones in red:
Now let’s break down exactly why I flagged these …
1. “Natural” Flavors, Gums, Thickeners, Additives, and Fillers
Purely Inspired uses lots of “filler” ingredients. Each can have a major impact on your health (particularly your gut).
Here’s a partial list of junk ingredients in their products (click on each to learn why you should avoid it, according to scientific sources more credible than me):
- Natural flavors (may be made of hundreds of chemical ingredients)
- Carrageenan and other gums like cellulose, xanthan, guar, acacia (gums are serious gut disrupters)
- Maltodextrin (a corn-based derivative used as a thickener that can spike your blood sugar and negate the benefits of probiotics)
- Whey protein (may do more harm than good if you’re sensitive to dairy products)
2. Cane Sugar
Purely Inspired adds 2 grams of cane sugar to every serving of all of their protein powders.
Sugar is sugar, my friends.
Just because it comes from “cane sugar” doesn’t make it any better for you.
Purely Inspired Protein Powder Review: The Final Verdict
The gist of this review is pretty simple, you guys:
Purely Inspired has a really attractive price point (and really attractive “brand ambassadors” like Danica Patrick).
But to me, the junk ingredients they use aren’t worth the risk.