Skoop is the brain child of James Rouse, a naturopathic doctor, and friends Greg Stroh and Alex Bogusky, a former partner with advertising agency Crispin Porter + Bogusky.
They sell several cleverly-named products:
- A-Game Greens Blend
- Endurance Beet Blend
- Super Skoop Breakfast Protein
- B-Strong Plant-Based Protein
- Sleep Protein
While I admire their marketing and positioning as a former ad agency copywriter myself, I do have some concerns about what’s actually in their protein powders, in particular.
You’re about to find out why.
I’ve broken this review into two versions: a quick-and-dirty version for those who have a short attention span like me, and the full version.
Skoop Protein Powder Review (Short Version)
First, let’s talk about what I like about Skoop …
- Two of Skoop’s protein powders (Breakfast Protein and Plant-based Protein) have 100% organic ingredients.
- They contribute 3 percent of every purchase to Project Produce, an initiative they co-founded to help kids eat more fruits and veggies. Very cool.
- Their marketing materials that come with the product are pretty awesome (yes, I order all my competitors products).
Now, onto what I don’t like …
In case you haven’t read any of my other reviews, I evaluate protein powders based on health and nutrition.
The way I do this is by analyzing the only objective information you will see on any packaged food:
- The Ingredients
- The Nutrition Facts
Skoop’s ingredients and nutrition facts information for their three protein powders reveal some concerns that I flagged in red:
B-Strong Plant Based Protein Organic Formula
Super Skoop All-In-One Breakfast Protein
|Skoop Sleep Protein Powder
|Grams of Protein
|Organic pea protein concentrate, organic flax seed, organic rice protein concentrate
|Organic pea protein, organic rice protein, organic hemp protein
|Organic pea protein, organic rice protein
|Grams of Sugar
|Free of “Natural” Flavors
|Free of Gums & Thickeners
|Cost Per Gram
So that’s the short and sweet version. Now let’s break down exactly why I flagged these …
Skoop Protein Powder Review (Full Version)
When reviewing Skoop’s nutrition facts labels and ingredients lists, a few things really stood out:
1. Sugar Content in B-Strong and Sleep Protein Powder
Skoop adds 3 grams of sugar to B-Strong and 4 grams of sugar to its Sleep formula, which is puzzling. The last thing you want to do before bed is eat sugary foods/drinks because they raise your blood sugar, which can block your body’s ability to burn fat (among other health concerns).
Skoop uses coconut sugar in both of these products, which I’d classify as “slightly less bad” than table sugar or HFCS.
Sugar is sugar, folks. Just because it comes from coconuts doesn’t magically make it good for you.
2. “Natural flavors
The Environmental Working Group (EWG) says “natural” flavors are “Unspecified mixtures of as many as 100 flavoring substances and solvents, emulsifiers, and preservatives.”
These flavors are now the 4th most common ingredient on food labels (behind water, sugar, and salt).
You know why?
Because food companies don’t have to disclose what’s in them (and none of them do … trust me, I’ve asked).
So they exploit this loophole for all its worth.
Long story short:
Natural flavors aren’t so natural.
Skoop B-Strong’s second ingredient is vanilla flavor. That means this mystery ingredient loaded with cheap fillers and additives comprises a healthy percentage of the powder you’re ingesting.
To learn more, check out my report, “What Are Natural Flavors?“.
3. Gums, fillers, and thickeners
Here’s the problem with gums: they disrupt sensitive guts and may cause nausea, abdominal bloating and excessive gas.
All-In-One has acacia gum and Sleep has gum arabic, xanthan gum, and guar gum.
Between the sugar and gums, I don’t know how anyone is sleeping well taking this product (it’s gotta be the L-Tryptophan they add … the same chemical that makes you tired when you eat certain foods, like turkey at Thanksgiving for all you carnivores).
I calculate cost per gram because it takes into account different serving sizes of protein powders.
Skoop is really dang expensive!
All-in-One Breakfast protein has the steepest price point of $.11/gram, followed by Sleep Protein at $.09/gram and B-Strong at $.08/gram. To be fair, Skoop does offer a subscription option on its site where you can save 15%.
Here’s a look at the complete nutrition facts and ingredients for each Skoop protein powder:
B-Strong Plant Based Protein Nutrition Facts and Ingredients
Super Skoop All-In-One Breakfast Protein Nutrition Facts and Ingredients
Skoop Sleep Protein Nutrition Facts and Ingredients
|Nutrition Facts / Ingredients (click/tap to enlarge)
Skoop Reviews: The Final Verdict
Not the best ingredients and nutrition profiles.
Too much sugar, too many gums, flavors, and other cheap fillers. At that price point, I would expect more.